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Los Angeles, California

30 years of eyewear. One fresh start.

Where we come from

We know eyewear. We built what was missing.

Our team spent over 30 years in the eyewear industry. We built one of the most recognized wholesale brands in the country. Hundreds of boutiques, gift shops, and specialty retailers. When that chapter ended, we took everything we learned and started fresh. No legacy overhead. No middlemen. Just great frames, priced right.

Designed in LA

Born in Los Angeles. Built for everywhere.

Our design language is rooted in California. Sun-drenched color palettes, bold shapes, a little retro. Style should reflect who you are, not what you can afford.

48 styles across 7 frame shapes. Every curve, every colorway, every detail is intentional. We design frames that start conversations, not blend in.

Good Styles

Lifestyle names. Bold shapes. Colors that match your mood, not just your outfit. From aviators to cat-eyes, each frame has a personality.

UV400 lenses on every pair. Spring hinges that flex, not snap. Polarized options when the sun demands it. We use quality materials because cutting corners was never the plan.

Good Quality

Lightweight frames, durable construction, lenses that actually protect your eyes. Built for all-day comfort. Built to last.

No licensing fees. No department store markups. No celebrity endorsements. We sell direct and through our retail partners. Frames that feel like they cost five times more.

Well Priced

Every pair starts at $24. Style shouldn't require a payment plan. Build your collection. Mix your moods. Wear them every day.

The brand

Wear them. Live in them.

Jaxy is what happens when 30 years of eyewear experience meets a brand built from scratch. Designed in Los Angeles. Sold direct and through independent retailers across the country. Real design at real prices.

Find Your Pair

UV400 Protection

Every pair. No exceptions.

Spring Hinges

Flex, not snap. All-day comfort.

Designed in LA

California roots. Bold vision.

Starting at $24

Real design. Real prices.